Meta is about to charge for every WhatsApp reply, and that is fine by me
Meta is ending free WhatsApp service replies from October 2026. I think the automations that get hurt by this were badly built to begin with.
Notes from the build
What I am shipping, what broke on the way, and what it changed about how I build. Written from real projects, not from a content calendar.
Got something like this to automate?
I take on a small number of builds at a time, as ongoing engagements with a defined scope rather than one-off tasks. If you have a process that is costing your team real hours every week, tell me what it is and I will tell you straight whether it is worth automating.
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What I am building and what broke. No funnels, one-click unsubscribe.