What Keeps Your Explainer Video Engine Running
Most explainer video projects fail because people see them as one-time productions. Here's how I built one that works automatically, and what actually matters to keep it running.
Notes from the build
What we are shipping, what broke on the way, and what it changed about how we build. Written from real projects, not from a content calendar.
Website Design for Small Business: Build It So AI Reads It Right
Your website now describes itself to two kinds of visitors: people and AI assistants. Most small business sites work for one. I explain what matters when you build for both.
Four Agents Spent Eleven Minutes Deciding Who Gets the Bone Meal
When 50 AI agents tried to build a civilization in Minecraft, they got paralyzed by bureaucracy. Four agents spent 11 minutes appointing a sole fertilizer operator. It is the same problem I see in most failing automation.
What a website redesign is actually for
Most website redesigns fail because they focus on looks instead of structure. A redesign is only worth the cost if it helps AI assistants find and recommend your business.
How To Produce Videos For YouTube Without An Outside Team
When a video is code, changing it for another platform or product is a small edit and a re-render, not another afternoon. Here is what I have learned about making that work at volume.
What schema markup is and why small business websites need it
Schema markup is structured data that tells AI assistants what your business is. Here is what it does and what you need to do.
Why Video Posting Stalls (And What To Do Instead)
One good video helps for a week. Platforms reward posting every day. Most businesses make videos but can't publish them regularly because the editing and uploading steal all the time. I build systems that do it automatically.
Your AI Agent Loses Callers in the First Sentence
I built a voice agent for a hospital. Most callers hung up in the first fifteen seconds. The greeting was too long. Hear what I learned about the opening sentence and when agents make sense.
AI Broke The RealReal's Reserve System. Your Business Logic Could Break the Same Way.
The RealReal just learned that its reserve system wasn't built for AI agents. If you're automating something, your business logic might break the same way.
Got something like this to automate?
We take on a small number of builds at a time, as ongoing engagements with a defined scope rather than one-off tasks. If you have a process that is costing your team real hours every week, tell us what it is and we will tell you straight whether it is worth automating.
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