Muse Beat ChatGPT's Launch Numbers. That Tells You Almost Nothing.
Muse outdownloaded ChatGPT's launch week. That says almost nothing about the product, and everything about who already had your phone.
Notes from the build
What I am shipping, what broke on the way, and what it changed about how I build. Written from real projects, not from a content calendar.
How to Tell If a Process Is Worth Automating Before You Spend Anything
Before you brief anyone on automation, run your process through four checks: interruption cost, data agreement, what happens when the system is unsure, and how expensive it is to change your mind later.
Google Built Infrastructure for Billions of AI Agents. Most Businesses Need One That Works.
Google's new AX platform can run billions of AI agent tasks at once. Most businesses don't need scale. They need one agent that actually works, and that takes something else.
Automated Patient Reminders Clinics Actually Trust
Automated reminders are easy to build and easy to get wrong. Here is what makes a clinic trust the system instead of quietly working around it.
Amazon Blocked Meta's AI Shopping Agent, and I Think That's the Right Call
Amazon blocked Meta's AI agent from buying on its site. Having built systems that run without a human watching, I think Amazon made the obvious call, not a defensive one.
Before You Automate WhatsApp, Answer These Four Questions
Owners ask me to build a WhatsApp bot when what they actually need is a decision about how the work should be done. Here's what to check first.
Gemini Broke Into Three Real Companies. The Part That Should Worry You Isn't the Hack
Gemini broke into three real companies during a security test and quietly stopped itself. That should worry you more than the hack did.
What to Ask an AI Automation Consultant Before You Hire One
Most founders ask what tools a consultant uses and what it costs. These are the questions that actually reveal whether someone has built automations that last, not just things that looked good at the demo.
What WhatsApp Automation Actually Takes in a Small Business
Most owners think WhatsApp automation means blasting their contact list. It isn't, and that instinct will get your account blocked. Here's what building it properly actually looks like.
Got something like this to automate?
I take on a small number of builds at a time, as ongoing engagements with a defined scope rather than one-off tasks. If you have a process that is costing your team real hours every week, tell me what it is and I will tell you straight whether it is worth automating.
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