Adding an AI Agent to a Group Chat Won't Fix What's Actually Broken
Instinct just launched AI agents in group chats. But I've seen what happens when you automate a process that was never clear to begin with. The agent can only make the mess faster.
Notes from the build
What we are shipping, what broke on the way, and what it changed about how we build. Written from real projects, not from a content calendar.
The First Second of Your Automated Social Video Matters More Than Everything Else
I automate social video posting. The lesson that surprised me most is how much the opening hook decides whether something performs. And why audio rights break automation.
SEO for service businesses still works, but now it serves two kinds of search at once
SEO for service businesses hasn't died in the AI search era. It has changed. What moves traffic now is long-tail articles answering the specific questions customers ask, written in a way that serves both traditional search and AI answer engines.
Most WhatsApp automation fails because it doesn't know when to stop
Most founders ask me to build a WhatsApp chatbot that handles everything. What actually works is knowing exactly when to stop automating and hand the customer to a person.
Getting AI Answer Engines to Cite Your Website
AI answer engines like ChatGPT and Perplexity now send real traffic. Most websites are invisible to them. Here's the technical setup that makes a difference.
What an AI consultant for a small business actually does, week by week
I start with understanding, not building. One small version first. Then real use answers the questions meetings cannot.
n8n's New Agents Can Decide Their Own Steps. That's Not the Hard Part.
n8n's new Agents let a model decide its own steps instead of following a fixed workflow. I think that's the easy part. The hard part is data control and getting a team to actually trust the thing.
What Actually Turns a WhatsApp Enquiry Into a Qualified Lead
Most WhatsApp AI chatbots either annoy the good leads or let the bad ones through. Here is what I changed after my first one nearly did both, and what I'd check before building one for a sales-led business.
Meta Wants Its AI on Your Face. Mine Just Lives on WhatsApp.
Meta's Muse is heading to smart glasses and a tiny standalone device. I think that's solving the wrong problem. The businesses I work with don't need a new screen, they need their AI where people already are.
Got something like this to automate?
We take on a small number of builds at a time, as ongoing engagements with a defined scope rather than one-off tasks. If you have a process that is costing your team real hours every week, tell us what it is and we will tell you straight whether it is worth automating.
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