SEO and AEO

Being found by search engines and by AI answer engines.

Search now happens in two places: Google's results, and the answers from ChatGPT, Perplexity and Google's AI features. I set sites up for both. For BabyJunctions, what moved search traffic was long-tail articles that each answer one specific question, plus structured data that tells search engines what each page is, and BabyJunctions has been cited in AI answers.

On this site the same work means structured data describing who I am and what I do, an llms.txt file that tells AI tools what the site covers, and letting AI crawlers read the site instead of blocking them. I treat SEO and answer engine optimisation as one job, because the page that answers one precise question well tends to serve both. These posts cover what I have seen work.

3 October 2026 6 min read

SEO for service businesses still works, but now it serves two kinds of search at once

SEO for service businesses hasn't died in the AI search era. It has changed. What moves traffic now is long-tail articles answering the specific questions customers ask, written in a way that serves both traditional search and AI answer engines.

Marketing Automation SEO and AEO

1 October 2026 4 min read

Getting AI Answer Engines to Cite Your Website

AI answer engines like ChatGPT and Perplexity now send real traffic. Most websites are invisible to them. Here's the technical setup that makes a difference.

SEO and AEO Websites

22 September 2026 6 min read

Answer Engine Optimisation: What It Actually Is, and Why Most Advice On It Is Guesswork

Everyone is suddenly talking about answer engine optimization. Here is what it actually means, how it differs from ordinary SEO, and what I'd check first based on the automated content and reporting work I already do.

Marketing Automation SEO and AEO

22 September 2026 3 min read

Building a Website That Sells a Service Business: What I Do First

Before design or copy, I decide two things: where the enquiry goes when someone fills in a form, and what questions the site is actually built to answer.

SEO and AEO Websites

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