Most of the websites I build are fast custom sites without a heavy content management system. This site is one of them: lightweight, simple to host, and deployed automatically every time a change is made. I skip the heavy CMS for two practical reasons, speed and running cost, and for a site that changes a few times a year that is usually the right trade.
When a business needs content that keeps growing, I build sites that run themselves, like BabyJunctions, where publishing and SEO are automated. And I build landing pages whose forms send each lead straight to WhatsApp or a CRM, because a form that lands in an inbox nobody checks loses leads however good the page looks. These posts cover how I plan and build sites that sell a service.
